![]() ![]() The biggest reason always-on location apps drain your battery is because it takes power for GPS to get an accurate read on your location.īut Haro, together with Chris Hulls, Life360’s chief executive, figured out that you don’t always need to have GPS on to know where someone is. It’s been fun to outlast them,” said Alex Haro, Life360’s chief technology office in an interview with VentureBeat. There were a lot of people there that were like, ‘Oh you know your acquisition is nothing … you’ll be gone in a couple days, like, look at Formspring, look at X random hot company. “We raised money back in 2009 when things were really, really tough. That may have been a discouraging way to start a business, but it lit a fire under the founders. In fact, it was so bad that in the first year of availability, Life360 got only 5,000 users, was turned down for venture capital funding, and got a bunch of bad reviews in the app store. “Does it drain my battery?” is always one of the first questions Life360 hears from potential users, and in the beginning, the answer was yes. ![]() With this service, Life360 could replace those ubiquitous “Where R U?” texts, allowing parents to know where their children are, and allowing children to get on with their lives uninterrupted, gosh. You can set up geofences around a variety of locations, such as your home or work, and it will automatically alert family members when you enter or leave one of those places. Life360 lets you keep tabs on the whereabouts of your family members. Location services aren’t a problem if you’re tracking an hour-long run, but if you want to use an app that tracks you throughout the day, you’ll probably find your phone runs out of juice far earlier than usual. That’s a significant step forward, because most GPS services are power-hungry.
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